Natick Mall, Massachusetts

To make a booking you must first choose your location then the game you wish to play. Click the book now button and you will be taken to choose your players, date and time. Our Gameboxes hold a maximum of 6 players so when making your booking our system will automatically reserve multiple game boxes to accommodate your group size.

Standard tickets can be moved up to 48 hours in advance of the booking time. You can do this yourself via the "manage my booking" button on your confirmation email.

For changes to bookings less than 48 hours away (or for tickets purchased within the 48-hour period), tickets cannot be rescheduled, and you will not be entitled to a refund or any compensation. We cannot issue refunds or allow rescheduling for non-arrivals. Futhermore, bookings are non-refundable outright.

Special packages relating to large groups; such as kids birthday parties, schools and other larger events have additional terms relating to cancellation and refunds. Please see the “parties & packages” tab.

Yes, we are happy for you to move or cancel your booking up to 48 hours in advance of your arrival time. To do this, simply hit the 'Manage My Booking' link found in your order confirmation. Once landed, you can choose a new time or date, or cancel should you wish.

Our pricing is based on a per person, per experience basis and will differ per location. To find pricing information, simply select your game, click 'book now' and explore the different ticket prices and options.

The price you may see displayed initially is a 'From £...' price. This is the lowest possible price you could book for. However, once you select a date and time the pricing can change depending on if the venues' peak pricing is in effect. Peak times are pre-determined by the venue's busiest periods, typically this will be during school holidays, weekends and busier weekday evenings, can can vary between our different venues.

Although all our venues do accept walk in bookings, due to high demand we do recommend you book in advance to secure your game experience.

Take the guesswork out of gift-giving with IGB Cash—formerly known as our gift card product.

IGB Cash is the ultimate gift of choice, starting at just £50. It can be redeemed for everything Immersive Gamebox has to offer! We have a range of IGB Cash amounts available for purchase through of IGB Cash page. IGB cash must be purchased for the venue that the giftee intends to play the game at.

We offer General Admission (Ages 12+) and Junior (Ages 3-11) as our two standard tickets.

We offer discounted tickets Monday - Wednesday* on 60 minute experiences only for Students/Blue Light Card (UK) or Military/College Student (US).

*Subject to location.

We have games suitable for ages 3 and up, but not all games are suitable for young children. PAW Patrol is perfect for families with children aged 3. For families with children aged 5+ we would recommend Angry Birds or our Junior Bundle. All other games are suitable for ages 8+ to adult, with the exception of Squid Game which we recommend for ages 12+. Children under the age of 12 must be accompanied by an adult for the duration of the experience. In our US venues, under 18s will need an adult to sign a waiver at the venue upon their arrival.

Our Gameboxes hold a maximum of 6 players so when making your booking, if above this number, our system will automatically reserve multiple Gameboxes to accommodate your group size. You will need to spilt your group into teams and you will all play at the same time.

If your group is below 6 you can pay for the additional members upon arrival or email our team to add on the additional players; if over the maximum per room we cannot guarantee availability for the additional guests. You can reduce players and receive a refund for the ticket up until 48 hours prior to your booking by emailing our team on help@immersivegamebox.com. We do not offer refunds for non arrivals.

No, you won’t be put in with another group. Bookings are private and you will only be joined in your Gamebox by those you booked to play alongside, even if there’s only 2 of you!

*Excluding Manchester Arndale Social Pass

Immersive Gamebox involves mild physical activity and does not require a specific level of fitness to play. Most disabilities and access requirements, including wheelchair access, can be accommodated for.

Some of our games are better suited to certain access requirements than others, so if you need advice, please get in touch before booking and we will help you choose on help@immersivegamebox.com. For any players with photosensitive conditions please be aware that our adventures contain digital projections that are a source of flickering light. Please contact us if you have any questions and we’ll be happy to discuss.

Use of lockers are available free of charge at all of our venues for storage of bags, coats and non-essential items while you are playing - however we cannot guarantee availability, so please consider this when planning your experience.

Please wear sensible footwear: flat shoes or trainers, no open toes or heels. We advise wearing just one layer, as you may get warm when being active in the Gamebox!

Immersive Gamebox involves mild physical activity and does not require a specific level of fitness to play. Most disabilities and access requirements, including wheelchair access, can be accommodated.

Please contact us at help@immersivegamebox.com if you have any further queries.

Use of lockers are available free of charge at all of our venues for storage of bags, coats and non-essential items while you are playing - however we cannot guarantee availability, so please consider this when planning your experience.

Please wear sensible footwear: flat shoes or trainers, no open toes or heels. We advise wearing just one layer, as you may get warm when being active in the Gamebox!

For any players with photosensitive conditions please be aware that our adventures contain digital projections that are a source of flickering light. Please contact us if you have any questions and we’ll be happy to discuss.

Yes, we offer different package options dependent on the venue. Head on over to our party package page to find out what we offer, you can also reach out to our friendly team via the party booking form to help bring your next party or event to life.

Most of our venues offer full venue hire, you can find out more on what your closest venue offers by heading over to our party package page. Please note, full venue hire is subject to location.

You can create a booking for up to 24 players for any standard booking via the “book now” button at your chosen venue. You can also head to our party package page to review our special packages for large groups including birthday parties, stag/hens, schools, corporate events or other special events.

A number of our party and event packages include food and drink options. Please see our party packages page to find a suitable package.

Outside food and drink is not permitted within the venue with the exception of a birthday cake. Should guests want to bring a birthday cake, this will need to be requested in advance via the customer support team. The cake cannot contain nuts.

Most of our venues do not have separate bars, our new Shoreditch venue has a bar serving different drinks including soft drinks, cocktails, spirits and wine. However our venues without bars have drinks are available for purchase before, during and after your Immersive Gamebox experience.

Yes! Most venues offer a Game & Drink package which you pre-order drinks for your experience - check out our parties page to find our more! *Subject to location

Yes! You can order during your game and drink throughout!

All of our UK venues offer a drinks service including soft drinks, beer, wine and pre-mixed spirts. Our US venues varies by state, with most offering soft drinks and beers and wine at select venues. Check the venue page to see if your local Gamebox offers full drinks. To make sure your drinks are served quickly and our Gameboxes are in top shape, all our drinks are served in cans or plastic. We do not currently offer food for standard bookings.

Please arrive 15 minutes prior to your kick off time. We will get you all sorted so you are ready to start playing!

Yes, all are welcome to watch you crush the game - and, maybe even join in.

Most of our venues are cashless, only accepting card payments for on site purchases. We do however accept cash at the following venues:

Berlin
Essex Crossing New York
Denver Colorado
Stonestown Galleria, San Fransisco
Natick Mall, Massachusetts

Our concession business model is designed to bring a single Gameboxes to an existing venue, for example a Family Entertainment Centre, a movie theatre or a bowling venue. A franchise site is where a third party (a franchisee) opens their own Immersive Gamebox site, that is run in accordance with an agreed set of rules and procedures. We currently have opportunities for both models in major cities globally.

We are looking for operators of existing successful entertainment locations, with the resources and entrepreneurial ambition to make the IGB concession a success. You will bring: a) The space and services for connection b) Staff to be trained in operating and optimising an IGB Concession c) A detailed knowledge of your customers and their journey, so we can best position IGB for success.

We are looking for multi-unit, multi-brand operators with franchise experience in consumer-facing industries. We are looking for ambitious developers with access to capital and real estate to unlock this scale opportunity.

You will need sufficient capital and a robust business plan to support your market-specific development targets. For each venue, a Franchise Fee of £30,000 and a Location Package (which includes the central proprietary tech & software) of £30,000 is payable. There is a variable cost of £35,000 for each Gamebox at a venue. The Venue Preparations will vary for each venue based on condition of the space, size, general contractor rates and scope of works etc. Exclusivity fees may be applicable for international markets and territories.

Direct financial assistance is not available from Immersive Gamebox. However, we are able to support third-party applications (via banks and other lenders) in your territory.

Definitely. We are particularly keen to speak to partners who wish to develop multiple Immersive Gamebox units. For international markets and territories, we are seeking Master Franchisees with associated development agreements.

A stand alone franchise location typically has 6-8 gameboxes. Flagship locations can scale up to 10 depending on demand.

Definitely. We are particularly keen to speak to partners who wish to develop multiple Immersive Gamebox units. For international markets and territories, we are seeking Master Franchisees with associated development agreements.

Our Shoreditch venue has a bar serving different drinks including soft drinks, cocktails, spirits and wine. These are available for purchase before, during and after your Immersive Gamebox experience.

Yes, we offer a range of different party package options, you can find all the information over at our party package page.

Our Shoreditch venue features a VIP area which can be hired out for larger groups. You can reach out to our friendly team via the party booking form to help bring your next party or event to life.

Please arrive 15 minutes prior to your kick off time. We will get you all sorted so you are ready to start playing!

Yes, all are welcome to watch you crush the game - and, maybe even join in.

Die meisten unserer Veranstaltungsorte sind bargeldlos und akzeptieren nur Kartenzahlungen für Käufe vor Ort. Wir akzeptieren jedoch Bargeld an folgenden Veranstaltungsorten:

Berlin
Essex Crossing New York
Denver Colorado
Stonestown Galleria, San Francisco
Natick Mall, Massachusetts

Your IGB Cash will contain a unique code, to redeem your code simply select your venue and choose a game. In the ticketing pop-up input your unique code in the 'Discount/Voucher' code field located at the top of the pop-up.

While we don't do custom values available for our IGB Cash at present, we do offer IGB Cash in set values of £50, £75, £100 and £150 values.

Currently, IGB Cash can only be purchased for specific venues, when purchasing the IGB Cash please ensure you select the correct venue for the recipient.

Our IGB Cash can only be redeemed on game sessions.

IGB Cash is able to be redeemed in store or online when booking. If redeeming online use the 'Discount/Voucher' field located at the top ticketing pop-up, if redeeming in store please ensure you have your unique code with you.

Yes, you are able to bring your own water bottle into the Gamebox with you. Most of all our venues also have drink options available for purchase throughout the game.

Our IGB Cash is all digital, you can purchase either on our IGB Cash page here, or you can head on in and talk to one of our friendly team to organise!

There are baby changing facilities available for use in our venues, located in the accessible bathroom.

If you're eager to dive into Squid Game: The Gamebox Challenge Competition, here's what you need to know. The competition welcomes participants aged 21 or over, excluding Immersive Gamebox employees, agents, or immediate family members. As a customer, you're eligible to join if you reside in the United Kingdom, Germany or the United States of America, with the exception of Colorado and states without Immersive Gamebox venues.

All owner-operated and Franchise and Concession venues in the USA, Germany and UK are included, but unfortunately, this excludes Colorado and states without Immersive Gamebox venues. Additionally, our friends in Dubai, Sharjah, are not part of this particular challenge.

The competition starts from 12:01 AM UTC on November 22nd, 2023, to 11:59 PM UTC on December 13th, 2023. Remember, only entries within this timeframe will be considered.

To enter, play a 60-minute Squid Game experience at a participating Immersive Gamebox venue (excluding Dubai, Sharjah, and the state of Colorado) during the competition period.

Once you’ve finished your Squid Game session, share your Immersive Gamebox GIF or a photo of the leaderboard on your Instagram profile feed with #GAMEBOXCHALLENGE. Instagram is the only platform for entry, and your post must be on your feed, not in stories.

Keep your profile public during the campaign and winner selection period, as we may use your content for online and print promotions. Your entry should be tied to a Squid Game booking, and the prize goes to the entrant sharing their group's score on Instagram.

If the high score is uploaded to Instagram by multiple members of the group booking the prize will move to a tie-breaker where the winner will be determined based on a computer-generated process.

Absolutely! Any game bundle featuring the 60-minute Squid Game experience includes an eligible ticket. Just follow the instructions to post your Immersive Gamebox GIF or leaderboard photo on Instagram with #GAMEBOXCHALLENGE.

Winners will receive a direct message on Instagram from the official Immersive Gamebox profile (@immersive.gamebox) within fourteen (14) days of the competition. If unreachable within twenty-eight (28) days, an alternate winner among the runners-up will be selected.

The runners up will be notified via direct message on Instagram within fourty-five (45) days of the competition. When claiming any Prize you must use your real name.

You will be required to provide proof of your identity, age, address and eligibility on request. Failure to provide accurate information or to adequately prove your eligibility may result in your disqualification and / or withholding or withdrawal of a Prize.

Absolutely! Each entry is tied to a Squid Game booking, so if you play multiple times and share your high score each time, all your entries are eligible.

The grand prize is a thrilling, all-expenses-paid trip to Las Vegas, Nevada, for you and a guest, including round-trip airfare, accommodation, and spending money. Note the maximum cap of the prize value at USD $4000. The prize is non-transferable, and you'll be responsible for additional expenses not explicitly included.

The winner and their travel companion are responsible for ensuring they meet all requirements for travel including supplying valid passports, arranging visas, covid requirements, and proof of no criminal record.

The Competition flights are valid for travel between 13th December 2023 and 13th December 2024 and are subject to availability at the time of booking.

The four runners-up, determined by the next closest scores to the winner will receive one gift card/e-voucher/pre-loaded credit card valued at $200 or equivalent value in GBP, USD or euros at face value. The runners-up will be notified via direct message on Instagram within twenty-nine (29) days of the competition.

In the unlikely event of technical failures, Immersive Gamebox isn't responsible beyond its control. Rest assured, our content team has rigorously quality-tested the game.

Our party packages are available during open hours Monday to Friday and 10am-1pm Saturdays and Sundays.

Whilst all are welcome to party with us at Immersive Gamebox, these party packages are specifically designed for kids aged 5 to 15.

While not all our venues have dedicated party rooms, we are able to setup a space within the venue for your birthday celebrations. Fashion Place, Utah has a private party and the following venues have semi-private spaces available for hire:

The Epic, Dallas
Essex Crossing, Lower East Side, New York
Grandscape, Texas
Woodlands, Texas
Avalon, Alpharetta, Georgia
New Port on the Levee, Kentucky
Marq-E, Texas

Yes, if we have space in the venue we can add additional gameplay in 30 minute increments. You can either organise this upon arrival at the venue, otherwise feel free to email us on help@immersivegamebox.com to add additional time.

Yes, we require a guardian for each booking to supervise the children. You don’t have to play if you do not wish, however if you would like to play, we require you to purchase a ticket.

Some of our birthday party packages include decorations. If you would like to bring your own event decorations please contact our customer support team - ukgroupbookings@immersivegamebox.com. Where possible we will try to accommodate but it will depend on the venue and busyness.

It isn't a party without cake! If you wish to bring in your own cake, it will cost an additional $25.00. We require this cake to be store bought, we do not allow home made cakes in the venue.

Yes, you are able to choose what games you play - this can either be organised upon booking by emailing help@immersivegamebox.com or arrival in the venue.

We do not allow external food to be brought into the venue, within certain venues we are able to offer pizza within the package.

We require a minimum of 7 players for a birthday party package.

Our party packages are available during open hours Monday to Friday and Sunday, then from open until 12pm on Saturdays. Parties are available during all operational hours for Gravity MAX venues.

All venues can offer a reserved space or party room as part of "The Ultimate Play & Eat" and "The Mega Play Package". The specific space available, length of time it can be reserved, and decoration are all venue and package specific, so please check the options detailed within the packages above.

Yes! However, for the health and safety of all guests, please ensure the cake contains no nuts. We require written confirmation in advance of your party if you wish to supply your own cake. Unfortunately candles are not permitted however.

No, unfortuantely we are unable to accommodate different food other than our options within the packages.

We require a minimum of 6 players for a birthday party package.

Redemption is super easy! Either stop by our venue and book a session to play, or contact us at help@immersivegamebox.com to book ahead of time.

You can redeem the pass up to 6 times for up to 6 weeks post-purchase, between 8th July 2024 and 9th September 2024.

Yes, you can purchase a standard General Admission ticket for participants over the age of 15.

Yes, you are welcome to bring more than 6 people. When booking, you can purchase a ticket for the additional participants.

Yes, if the children are under the age of 12, we require at least one supervising adult. You don’t need to play if you don’t wish to.

Yes - you are welcome to redeem the summer pass more than once within a week.

For school or kids birthday party package bookings, you are entitled to a full refund if you cancel an entire booking or reduce the booking size up to 72 hours in advance of the booking time by contacting our customer support team. Cancellations made less than 72 hours in advance of the booking time will not be entitled to a refund. These bookings can also be rescheduled up to 48hrs in advance of the booking time.

For full venue hire or other large group packages, bookings include a non-refundable deposit of 20%. The remaining 80% of your payment is refundable, providing notice of cancellation (whether that is the entire booking or individual tickets) is provided at least two weeks in advance of the event date. Cancellation requests and booking size reductions must be made in writing by contacting our customer support team or your event sales representative. These bookings can also be rescheduled up to 1 week in advance of the booking time by contacting our customer support team or your events sales representative.

Where free drink tokens are included in the package, these can be used to purchase any soft drink, medium-sized wine, beer, cider, cocktail or a single shot of spirit and mixer. A double shot of spirit and mixer would require 2 tokens. *Alcohol available at select venues only

Any changes to your booking that involves increasing the number of guests attending your booking will rely on the availability of the venue. Immersive Gamebox reserves the right to refuse booking size increases if they are at capacity. Guests are advised to confirm the final booking size 10 days in advance of the booking time (for schools and birthdays) and at least 2 weeks in advance of the booking time (for corporate events and full venue hire) to avoid disappointment.

With a low capex and high revenue potential, our partners see payback in as little as 4-8 months.

You tap into our entire ecosystem: our proven marketing playbook, a listing on the IGB website (3.6m annual users), comprehensive tech support, and a dedicated partnership manager to ensure your launch is a roaring success.

You get immediate access to our full library plus 4 new blockbuster games every single year. From major studio partnerships to IGB originals, the content pipeline keeps the experience fresh and drives repeat visits.

All you need is a 150 sq ft (14m²) space with a standard power supply. The open-ceiling, easy-build construction makes it incredibly versatile for almost any indoor area.

Zero! The Plug & Play Gamebox is completely self-serve. It's designed to be a turnkey attraction that runs itself, with a 99.5% tech uptime and 95% of any issues solved remotely by our team.

We have convenient locations for work parties and team building in both London and Manchester. In London we have 2 locations in Shoreditch and Southbank and in Manchester we are located within the Arndale Centre. All of these venues are setup to host big groups, with space to host meetings or some post-game social time with food and drinks. Corporate packages are available at our Lakeside Venue too, but party space is more limited, so this is best used for a team-building activity or smaller social occasion.

Our corporate event and team building packages can cater for teams up to 120 people (venue dependent).

Manchester: 54 people can play at the same time (this number also triggers a VIP full venue hire) / total capacity 70 people.

London Shoreditch: 54 people can play at the same time (this number also triggers a VIP full venue hire) / total capacity of 120 people.

London Southbank: 78 people can play at the same time (this number also triggers a VIP full venue hire) / total capacity of 100 people.

If your group size exceeds the total number of people who can play at the same time, we will work with you to rotate groups through the experience.

If our pre-built packages don’t offer everything you are looking for, submit an enquiry and we can work with you to build a custom package that suits your needs. Whether you want to add extra drinks packages, additional time, or a party DJ - we will be happy to help!

Bookings for Corporate events and team-building include a non-refundable deposit of 20%. The remaining 80% of your payment is refundable, providing notice of cancellation (whether that is the entire booking or individual tickets) is provided at least two weeks in advance of the event date. Cancellation requests and booking size reductions must be made in writing by contacting our customer support team or your event sales representative. These bookings can also be rescheduled up to 1 week in advance of the booking time by contacting our customer support team or your events sales representative.

Holiday party bookings for events that fall between Nov 10 and Dec 15 are non-refundable due to the time-sensitive nature of these events. However, if you and your team are unable to attend, we’re happy to move your booking to a future date or provide a voucher for use on future general admission experiences. Bookings for events outside these dates will follow our standard terms and conditions as per above.

Absolutely however this will be subject to availability at the venue. We reserve the right to refuse booking size increases if the venue is at capacity. Guests are advised to confirm the final booking size at least 2 weeks in advance of the booking time to avoid disappointment.

Where free drink tokens are included in the package, these can be used to purchase any soft drink, medium-sized wine, beer, cider, cocktail or a single shot of spirit and mixer. The drinks menu can differ across venues so please submit an enquiry if you have specific questions or requirements.

A number of our party and event packages include food and drink options so outside food and drink is not permitted within the venue, with the exception of a celebration cake. Should guests want to bring a celebration cake, this will need to be requested in advance via the customer support team. The cake cannot contain nuts.

If you would like to bring your own event decorations please contact our customer support team - ukgroupbookings@immersivegamebox.com. Where possible we will try to accommodate but it will depend on the venue and busyness.

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A dozen fun, multiplayer experiences.

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the controller.

Natick Mall, Massachusetts

Opening times

A dozen fun, multiplayer experiences.

🎉 Friend Socials

More Experiences

Careers

Check-in

Grab a visor

Kid friendly

Fun for everyone

Fun for all

Adventure time

Challenge time

Game On

Party Food!

Get Ready!

Drinks

No gaming experience or preparation needed